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Managing an Email Database of over 600,000 Contacts

With effective segmentation and autoresponder setup

SUMMARY

Initially invited in to review how River Cottage approached their digital marketing and to identify opportunities for development, we have since gone on to work alongside the team on specific projects, the first of which revolved around their approach to email marketing.

River Cottage benefit from a large and diverse audience, and communicating with all of them effectively is a challenge. We’ve worked with the team to change their email marketing platform, identify and apply appropriate segmentation to their database, set up automation channels where appropriate, better integrate the email marketing system with their website and advise on the design and development of new email templates.

CLIENT

Let's work together

Contact us

Gusto // Digital Lead Generation.

Address

25 Southernhay E
Exeter
Devon
EX1 1QP

Insights

One example of effective digital lead generation per month. Nothing else.